Mobile phones and reading for enjoyment: evidence of use and behaviour change

A South African non-profit organisation, FunDza, launched a programme that delivers reading material via mobile phones. Computer log files of user activity over an eight-month period were analysed (N = 9,212,716), which showed that relatively large numbers of readers made use of the material (N = 65,533), and read a substantial amount of the material. We found evidence of positive shifts in reading behaviour. Further analysis showed that greater levels of participation in the programme were associated with greater enjoyment of reading. Furthermore, the longer participants read, the more confident they felt about their self-rated reading proficiency